Campus Reporter/ Guei-Yu, Yi (衣桂瑜)
To celebrate its 90th anniversary, Office of International Cooperation (hereafter, “OIC”) made an NCCU promotional video for the international student recruitment, which got favored by jury and won a bronze prize for the “Most Creative Corporate Institution Video” in the 13th QS-APPLE (QS Asia-Pacific Professional Leaders in Education) Conference on November 22, making NCCU the only awarded college in Taiwan.
QS-APPLE conference is one of the most important annual events for the higher education institutions in the Asia-Pacific region. It attracts hundreds of major institutions and thousands of international scholars each year to have in-depth discussion and exchange ideas on challenges encountered and better development practices for nowadays higher education.
In order to encourage corporate institutions to strengthen their promotion in innovative approaches, QS has set up a global competition in the five following categories of creative awards: Best International Print Advertisement, Most Creative Corporate Institution Video, Best International Student Recruitment Brochure, Best International Website Page, and Best Exhibition Booth Design.
This year's bronze medal of the “Most Creative Corporate Institution Video” was presented by Mandy Mok, CEO of QS Asia, and Dato Fajura Jaffa, Vice President of Limkokwing University of Creative Technology, Malaysia on November 22. Dr. Robin J. Chen (陳榮政), Deputy Dean of the OIC, represented NCCU to attend the ceremony. He expressed the fact that NCCU is the only Taiwanese university to receive the prize among the five categories of creative awards winners this year shows how NCCU has worked hard to acquire it. To stand out from many contestants, NCCU is also proved to be highly recognized by the judges for its constant innovative and active efforts in establishing the University’s brand image.
OIC was in charge of the planning and implementation of this awarded video, under the guidance and support of NCCU President Edward Chou (周行一). To truly present the highly internationalized campus and pinpoint its teaching and research features, the filming lasted six months, called together more than 100 foreign and local students, and even faculties from colleges and research centers helped wholeheartedly for the film shooting. Thus, professor Chen Mei-Fen (陳美芬), Dean of the OIC, gave thanks to President Chou, professor Wang Yae-Wei (王亞維) of the Department of Radio & Television, and coordinator Ms. Kate Lin (林盈秀) of OIC for the filmmaking, and pay the highest respect and appreciation to all faculty members, students and staff at NCCU.
Dean Chen pointed out that since NCCU has solid foundations in humanities and social sciences, and its internationalization ranked among the top ones in the whole country, the toughest challenge in the idea-forming stage of the video was then to convey NCCU’s unique "warmth" and "depth" in a few minutes’ time. "NCCU’s mission is to cultivate talents for the nation ever since the very beginning, and we are determined to do so, and never slack off,” Dean Chen said. “In the critical moment of dramatic eversion in global higher education,” she continued, “we hope to show that we are energetic and dynamic through digital marketing, to recruit more outstanding international professors and students, to revitalize NCCU’s developmental momentum for a greater vision and prosperous future, and to reach the noble ambition of NCCU’s 90thAnniversary slogan: to enforce cultural and traditional values, mingle with brand-new and renovated ideas, take humanism in mind, and become a top-notch internationalized university.
English and Korean versions of the international student recruitment promotional video are located at https://goo.gl/dN9bpn, and on NCCU’s international admissions website at http://nccuadmission.nccu.edu.tw/, and on OIC website at http://oic.nccu.edu.tw/. OIC is also working on providing subtitles in various other languages such as Chinese, French, Japanese, and Burmese. The different subtitled videos will be posted on the OIC YouTube Channel (https://www.youtube.com/c/nccuoic) soon.